When you take a look at your website, do you feel that you do not transmit anything different from your competition?
Although you strive to offer better products and services than your competitors, you can not make your brand stand out.
And the problem is that you have not worked correctly your corporate identity.
In this post we explain what this concept refers to, the advantages of using a corporate video and 2 examples of how an animation video can be your secret strategy to stand out in your market.
Give the play that we started.
What is the corporate identity?
Before telling you all the benefits of using a corporate video production in your business strategy, we want to define what we mean by corporate identity.
According to Wikipedia, the definition is as follows:
The corporate identity or visual identity (IVC) is the physical manifestation of the brand. It refers to the visual aspects of the identity of an organization. This corporate identity is directly related to the following attributes: History or trajectory of the company, projects and corporate culture, that is, how things are done.
In short, they are all visible parts of a company that sees the customer and differentiate it from its competitors. We talk about things like:
- The logo.
- Type of packaging
- The business cards.
- The uniform of the workers.
- The colors they use.
But corporate identity is not just the visual aspect. Do not neglect other senses such as hearing or taste, everything counts when it comes to creating your brand image!
How can a video help you improve your corporate identity?
We have told you at the beginning that a video is one of the best options you have if you want to improve the image of your brand. What do we rely on to say something like that?
In studies such as the one conducted by Cisco System, which indicated that 87% of American companies opted for online marketing videos. And not only that, he also assured that in 2018, 84% of web traffic will be on video.
Only with these data, you already have an idea of what the videos in your company can bring. But there is more data that reinforce this concept:
- YouTube is the second most used search engine in the world.
- 60 seconds of video equals 1.8 million words.
- Half of online traffic from mobiles consists of watching videos.
- Websites with videos get better positions in Google.
- They help explain in a clearer way the benefits of your product or brand.
These are just some of the many benefits we get but there are many more. And since we insist so much on the benefits of a video, we better tell you about one.
Examples of how an animation video can help your corporate identity
But since there is nothing better than seeing examples to understand a concept, now we explain how we approach this topic with two clients.
The first thing to highlight is that an animation video was chosen. This is relevant because of the following:
Modern and carefree image: what does a fleet of buses suggest? Of course, nothing fun and rather ugly (friss colors of the asphalt, smoke …). On the other hand, with the characters we can use cheerful colors that transmit a more positive feeling to the client.
Stand out against the competition: not only gives a more cheerful identity, but there are no more companies that use this resource. It is possible to differentiate.
Professionalism: the videos themselves give this feeling, but with the animation ones more. The client perceives that the company takes care of the details and strives to give a good image.
But to all this, we must add the one with this video, the customer was easier to explain their product. Without the use of storytelling and animation, this would have been really difficult to convey.
Why do we highlight something like that? For the amount of advantages it has.
- They do not generate rejection: because they cannot be identified with negative things.
- They generate more attention: they are more enjoyable.
- There are no limitations when it comes to telling a story: in just one second, we can transport the character to any situation or place. The border puts your imagination!
Besides the use of the characters, imagine that we had to create the video with images and real actors. It would have been much more difficult to show all the features of the software in a simple way.
Look at how we are showing each feature so that the viewer can easily understand the benefits of the program. With animation, there is no idea that cannot be explained.
Ready to reinforce your corporate identity with a video?
As you have seen, videos not only help you to reinforce your brand image, but if you take advantage of the advantages of animation … you can explain more clearly the benefits of your products and services.
Do you want to bring your company to the screen? Use storytelling to show the before and after your client if you buy your products and services?