Are you looking to start a career in digital marketing? Digital marketing is an amazing and fast-paced industries you can work in and you will never be bored with. The digital economy is growing fast and there’s no better time to get into digital marketing than now. To be prepared for a career in digital marketing there’s some simple steps you can take.
To start a career in digital marketing, you don’t need any formal qualifications in order to get started. Knowledge, talent, and a drive to learn are valued by most employers far more than academic credentials. To secure a successful career in digital marketing, you have to gather as much information as possible.
What is digital marketing? – Career in digital marketing
According to wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium.
Digital marketing is carried out through the following mediums : search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing , content automation, campaign marketing, data -driven marketing, e-commerce marketing, social media marketing , social media optimization , e-mail direct marketing , display advertising etc.
Roles of a digital marketer
To have a successful career in digital marketing, you have to really understand the duties and functions of a digital marketer.
1) E-Commerce skills
Where appropriate, a digital marketer is responsible for converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals.
2) Be a Creative Content Creator (CCC)
long with the design and functionality of a company website, a digital marketer is also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
3) SEO Specialist
As a digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.
List of Digital Marketing Skills in High Demand
- Content Management
- Marketing Automation
- UX Design
- Mobile Marketing
- Email Marketing
- Online Marketing
- Social Media Expert
- SEO Analyst
- Website Design
- Data Science
- Graphics Design
- Video Editing
- Sales Skills
- Listening Skills
- Basic Design Skills
- Social Media Advertising Expertise
Benefits of being a digital marketer
As a digital marketer, there are a few benefits you stand to gain, let’s go through them.
A career in digital marketing is in high demand.
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
During the recession in Nigeria, graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. For this reason, a lot of them have taken up a career in digital marketing.
Digital marketers earn a lot
When you secure a career in digital marketing, you are exposed to a fruitful industry with skills shortage you can think of yourself like a commodity. Negotiating to get a very favorable salary is made very easy.
A recent survey has found that digital salaries are rising faster than in the previous years. What’s more, the pace of growth is set to increase even more.
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The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.
Do you want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your own blog and contribute to relevant online conversations.
There are exams like the Google Analytics exam and HubSpot’s Inbound Certification exam you can take to boost your CV and showcase your digital marketing knowledge.
Tips on how to kick start your career in digital marketing
1) Gain Social Media Presence
Establishing a strong media presence as a digital marketer should be your top priority. You need to understand how brands interact with people on social media and use these channels to build relationships and make sales. Get up to speed with the science of it and you’ll be on your way to success. It is no news that being a social media influencer can earn you a lot of money.
2) Build your portfolio
Are you a digital marketer that has no visible online presence? If you want to show to clients that you can build their company’s visibility then you need to show that you can firstly build your own personal brand and portfolio.
A strong online presence can be a major deciding factor when you are placed side by side with other candidates who have applied for the same job.
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3) Get a mentor
Having someone that encourages you to push yourself to achieve more, is very essential. Especially if you want a career in digital marketing. Nothing is more valuable than a mentor who has been there before and can help you learn from their mistakes. Having someone close of even far away to reach out for some advice can really help you get ahead. You’ll find out quickly that most people are willing to give some time to others looking to get into the industry, so don’t be afraid to ask.
4) Stay fresh with the latest trends
Things move fast in the digital world, i mean, really fast. This means you need to be up to speed with the latest changes. Twitter is one of the best real-time sources of news and LinkedIn Pulse is a great way to stay on top of industry trends. You’ll probably be asked about recent updates in an interview or talk with a client. So make sure you brush up on what the trends mean and how you can use them to your advantage.
5) Setup a blog
Looking for a means of exposure? Blogging is a great way to show your expertise and help you learn by experimenting. Blogging shows your commitment and skills to potential employers too. Build a reasonable amount of steady website visitors is a great way to build an audience and attract the right kind of attention to your work.
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6) Learn coding
Don’t let this part scare you. Thanks to the innovation of platforms like WordPress, you do not need to learn hardcore coding to setup a website. You don’t need to become a web development expert but if you know your way around the admin panel of a blog or website and can make minor updates. This will enable you save yourself a lot of time and impress employers too.